The formation of the identity of the Ukrainian people is a path full of obstacles, one of which is the doctrine of "Russian peace." Breaking through it, creating our worldview and value cases, we form our own ideological space. How should it be made? Is it a counterweight to the "Russian world," or will it be enough to move independently in the direction we need? How to identify quasi-religious and political manipulations that create obstacles for us? Where else among our archetypes are externally imposed ideological clichés? Let's try to understand together.