Focus theme of the festival
Focus question : Self-determination questionnaire
The commercialization of disagreement is the basis of any globalization process: it sells what sets us apart from others, but not so much that the difference is shocking for free. The product is profitable when it can be adapted to your own home. Chinese food in Romania tastes not like in China, but remains "Chinese". An Eastern European novel is like that only in Western Europe, for us it is just a novel. How to present an experience that is not available to the consumer directly, and even so that the consumer is interested in it? How to meet the needs that you have to form yourself? Should all cultural industries now work according to the standards of advertising "make me want what I had no idea before"?